About

TD Japan is a newly established branch of Taipei Digital Group, headquartered in Tokyo. As a digital transformation (DX) company, it provides digital solutions and creative advertising services for small and medium-sized enterprises (SMEs), with a focus on bridging the digital divide in rural areas through tailored DX services.

Responsibilities

• Designed and developed the entire corporate website using Wix.

• Crafted all Japanese- and English-language copy.

• Designed user interactions to enhance user experience.

• Selected and edited photos to complement the website’s content.

• Creating visuals aligned with the company’s brand identity.

• Collaborated with a UI designer to ensure the website is optimised for both desktop and mobile use.

Challenge

TD Japan needed a corporate website that reflects its connection to Taipei Digital Group while appealing to SMEs with a friendly and approachable identity. The key challenge was to balance professionalism with creativity, avoiding a tech-heavy and intimidating image while positioning the company as an accessible provider of digital solutions and creative advertising. Additionally, the website’s messaging needed localisation to align with cultural expectations and communication preferences in Japan.

Solution

The website’s visual design was developed based on the corporate identity system (CIS) of Taipei Digital Group to reinforce brand continuity. The content was crafted in a friendly and engaging tone to resonate with SMEs and reflect the company’s accessible and supportive approach. The messaging was localised to ensure it conveyed information in a way that would be better accepted by the Japanese audience. Playful user interactions were integrated to showcase creativity and highlight the company’s role as an innovative yet approachable digital solutions provider. The final product successfully conveyed the company’s mission while presenting the digital transformation process as both accessible and inviting.