About

The TDG social media project aimed to revitalise the company’s neglected Facebook account and promote its expertise in digital marketing. The primary goal was to enhance the company’s online presence and engage audiences by sharing valuable knowledge about AI tools in digital marketing.

Responsibilities

• Oversaw the content creation process, primarily focusing on checking and revising copy for accuracy and engagement.

• Conducted research on competitors’ social media strategies to identify opportunities and best practices.

• Helped establish a professional yet approachable tone for the account to teach AI-related knowledge.

Challenge

The social media account had been neglected for years, resulting in low engagement and a lack of direction. Rebuilding the account required developing a cohesive strategy that aligned with the company’s goals while standing out from competitors.

Solution

The team devised a comprehensive strategy to promote the account, focusing on a series that introduced AI tools and their applications in digital marketing. The content was crafted to align with the newly defined persona of being both professional and approachable, making complex concepts accessible to a wide audience. By researching competitors and analysing audience needs, the team created posts that significantly increased interaction and engagement, revitalising the account’s performance.