About

The TDG corporate website serves as a key platform to showcase the company’s services, achievements, and brand story across multiple languages. My role involved writing the entire Japanese website copy and revising the English copy to ensure both versions were marketable and appealing while staying true to the original Chinese content.

Responsibilities

• Wrote all Japanese website copy, adapting the content to resonate with the Japanese audience.

• Revised the English copy to maintain consistency and ensure marketing value.

• Crafted the branding section for the Chinese website, establishing guidelines for brand communication.

• Collaborated with stakeholders to gather information essential for creating accurate and engaging copy.

• Proofread all copies to ensure accuracy, consistency, and correctness.

• Created copy for website banners to align with the brand's messaging and style.

Challenge

The original Chinese website contained over 40 pages of detailed content, making the scope of the project extensive. The challenge was to create appealing, culturally tailored versions for both the English and Japanese audiences without deviating from the original message. Additionally, the project required stakeholder input, which caused delays. Balancing this project with other tasks was critical to maintaining the overall workflow.

Solution

To address these challenges, our department temporarily set the project aside, giving stakeholders the time needed to provide crucial information while allowing the team to focus on other projects to avoid workflow disruption. Once all input was received, I completed both versions while ensuring consistency with the brand's tone and values. The final website copy was praised across the company for its clarity, cultural relevance, and marketing impact.